If you have been interested in granular (eng. pellets) grills, you've undoubtedly heard of the company TRAEGER, which has been spreading the culture of pellet-fired grills since 1987.
The history of this company began with the first one pellets barbecue, which was made back in 1985 by Joe Traeger. It was patented in 1986. Pellet grills in their home market - Texas - replaced the ones that were particularly popular at the time offset barrel type smokehouse. The reason is simple: the grill created by Joe Traeger had an important advantage - the ability to set and maintain a constant heat inside the grill and have an exclusive taste and smell that only wood gives.
The first pellets The grill had three temperature settings - low, medium and high. Management was similar to the current one TRAEGER Pro 22 grill control - it was a dial, thanks to which it was possible to choose the required temperature level. Each of the selectable levels has a programmed temperature that the grill maintains when the mode is set. As a result, you don't have to worry about temperature stability when baking with them. It's true about the first one pellets this was not quite true for the grill - although the grill had a work cycle determined by the level, it did not adapt to changes in weather conditions and the amount of meat being grilled. But that can certainly be said about the current TRAEGER grills that have Turbo Temp intelligent combustion system that adapts to environmental factors and constantly maintains the set temperature in the grill and Set it & Forget It system, thanks to which the barbecue automatically burns as many wood pellets as necessary to maintain the temperature. Of course, these are just a couple of the many innovative features of the current TRAEGER grills.
20 years after the pellet grill was patented, the TRAEGER company was the only one to produce this type of grill. During this time, Joe Traeger and his family created a family business thanks to this invention and even established several specialty stores in the United States selling specifically pellets grills. But when 2006 came and the patent expired, competition arose. There are manufacturers, who "borrowed" the idea of pellet grills and without waiting for anything, introduced new models in which they also introduced improvements - in their products, the burner is closer to the pellet magazine, so burning is much faster and hotter. Of course, these improvements can also be found in TRAEGER grills today, along with many other benefits.
With the emergence of competition, trade and business development became difficult, so in 2007 the TRAEGER company was sold. From here began a period of stagnation - this was influenced both by the economic crisis at the time and by the fact that the business was constantly being transferred from hand to hand. The last and perhaps the most successful takeover of the company, thanks to which the largest manufacturer of pellet grills was reborn, as it were, happened in 2014. It was then that Jeremy Andrus and his team took over the helm of the company. New people brought new colors to the image of TRAEGER, so the interest in pellet grills and especially grills from this company was higher than ever before at the end of 2016.
The brand image revolution covered all aspects - both communication on social networks and the design of grills. The latter has changed dramatically - today in the TRAEGER grill range you will find stylish, capacious pellet grills that meet various needs, which will not only allow you to prepare dishes with a unique taste, but will also become a great accessory for your terrace. You can see in the photo Ironwood 885 grill, which has retained its predecessor offset barrel form, currently looks particularly attractive and innovative.
As you can see, TRAEGER now focuses on the modern customer who values innovation and that is why this pellet grill manufacturer offers its customer to be several steps ahead in the world of grills. One way to do this is to Traeger App an app that not only allows you to remotely control your grill, but also gives you the opportunity to try as many as 1,600 recipes that you can find right on your phone. Despite the fact that this company justifies the name of the creator of the future of grills with its image and offers, its main value is tradition. As a result, you will find a huge amount of traditional dishes in the app, which you will definitely want to try to make on the innovative one pellets barbecues.
Of course, the traditional values that this manufacturer adheres to are not only reflected in the preserved, vintage-like design of the grills and the recipes that are offered for you to try. This is perfectly illustrated by other products, for example TRAEGER wood pellets. These pellets are made from 100% wood and the flavors are hickory, cherry, apple - will allow you to mentally travel to the homeland of grill in the USA and feel like a real gourmet. After all, these are traditional flavors that anyone knows very well, even if they once tried not only to fry on the grill, but also to smoke, which, by the way, you will be able to do with TRAEGER.
Currently, the company is in the TOP 3 grill manufacturers in the world and certainly does not promise to give up this position to someone else. The company makes great efforts for this and it pays off - people search for TRAEGER grills three times more often than pellet grills. What does this mean? These results show that almost everyone who has heard of pellet grills at least once has heard of this manufacturer's grills. And those who tried it were convinced that the company takes care of its customer and offers him the latest technologies along with a unique grilling experience and the opportunity to feel like a member of a large family of grillers with centuries-old traditions. You can also experience this after viewing TRAEGER range here and choosing the right product for you.
